Diageo is the world's leading premium drinks business with an outstanding collection of alcoholic beverage brands across spirits, beer and wine. These brands include Johnnie Walker, J&B and Bushmills whiskies, Smirnoff, Ciroc vodkas, Gordon’s and Tanqueray Gin, Captain Morgan Rum and Guinness.
Trading in approximately 180 countries, we employ over 35,000 talented people around the world. We also have manufacturing facilities across the globe. We want our brands to be enjoyed by consumers for generations to come, which means we also take our role as a producer of alcohol very seriously. Diageo is at the forefront of industry efforts to promote responsible drinking.
The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
About Diageo Africa
Diageo Africa is primarily a beer and spirits company whose brands are sold in more than 40 countries. Diageo has a long established presence in Africa with the first recorded exports of Guinness to Sierra Leone going back to 1827. Guinness is a truly pan-regional premium beer brand brewed in over 20 countries throughout the continent and is exported to many others. Diageo is also the leading premium spirits company in Africa, and its great brands include Johnnie Walker Scotch Whisky, Smirnoff vodka, Gordon’s, and Gilbeys gin.
Diageo Africa employs over 6,300 people accounting for one in four of Diageo’s workforce worldwide. In some key markets it has built its own in-market businesses with distribution access to trade channels, some of which have listings on local stock exchanges. In other markets, it will look to partner with a local business, through licensing brands or through third party distribution. All of these companies have active community investment programmes, covering initiatives in water, farming and rural value chains, health, education and other areas of value to the communities in which they operate across Africa.
About Diageo Angola
Having been present in the country for over fifty years through our brands, our objective now is to create an Angolan business that significantly contributes towards the growth and development of the national economy.
Given the current size of our business in Angola, combined with the opportunities for growth of the country, we set up Diageo Angola Limitada in November 2013.
Angola is one of the largest and most attractive total beverage alcohol markets in Africa, particularly in spirits. We have built good momentum with our premium spirits brands and are leaders in the premium scotch category, of which Angola is the second largest market after South Africa. High GDP per capita rates and the development of high end outlets in Luanda is supporting the rapid growth of our Reserve brands like Johnnie Walker Blue Label and Ciroc vodka. As we look to participate further in Angola, we are expanding coverage in partnership with our local distributors and exploring options for the local production of mainstream brands.
Water of Life
Additionally, back in 2011, Diageo started investing in what is most important: the development of the country and the improvement of the quality of life of its populations. In fact, Diageo partnered with WaterAid to improve the provision of safe water, sanitation facilities and to develop an improved understanding of good hygiene practices in peri-urban areas of Luanda (Cacuaco, Kicolo, Sambizanga, Ngola Kiluanje, Cazenga, and Hoji-Ya-Henda).
The program reached a total of 17,500 water beneficiaries, improving the community ownership and access to public water points, supporting the construction of household latrines, improving the mechanisms to ensure the long term sustainability of water and sanitation.